Knowing your target audience gives clarity on the demographics, behaviours, and pain points the brand serves, which is crucial for tailoring messaging and strategy.
Brand archetypes are like personality types for brands — E.g. Do you instinctively resonate with any of the following archetypes? The Innocent, The Everyman, The Hero, The Outlaw, The Explorer, The Creator, The Ruler, The Magician, The Lover, The Caregiver, The Jester and The Sage.
Gaining a better understanding about your unique proposition and who your competing with will be crucial to carving out your own lane and standing out in the market place.